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11: Central Tendency

11.1 Introduction to Central Tendency

Central tendency is a key statistical concept that describes a dataset’s center or typical value. It provides a single value summarizing a dataset, allowing researchers to make general statements about the data. The three most common measures of central tendency are the mean, median, and mode. Each of these measures captures a different aspect of the data’s “center,” they are used depending on the data’s nature and the research question. Understanding when and how to use each measure is crucial for accurately interpreting data in applied research.

11.2 The Mean (Arithmetic Average)

The mean is the most commonly used measure of central tendency. It is calculated by adding all the values in a dataset and dividing by the number of values. The mean is highly sensitive to extreme values, also known as outliers. This sensitivity can be either an advantage or a disadvantage, depending on the context of the study. For example, in a dataset with a few exceptionally high or low values, the mean may not accurately represent the “typical” value of the dataset.

While the mean is the most widely used measure, it is essential to understand the role of the sum in its calculation. The sum refers to the total of all the values in the dataset and serves as the starting point in calculating the mean. The mean is computed by dividing the sum of all values by the total number of data points. Therefore, while the sum is not a measure of central tendency, it is integral to calculating the mean, the primary measure used in applied research.

The mean is most appropriate when the data is normally distributed and there are no significant outliers. It is best used with interval or ratio data where the data points are measured on a consistent scale.

11.3 The Median

The median is the middle value in a dataset when the data is arranged in ascending or descending order. If the dataset contains an odd number of values, the median is the middle value; if the dataset has an even number of values, the median is the average of the two middle values. The median is less sensitive to outliers than the mean, making it a more robust measure of central tendency when dealing with skewed data.

The median is particularly useful when the dataset has outliers or is skewed. It provides a better measure of central tendency because extreme values do not influence it as they do the mean. The median is appropriate for ordinal, interval, and ratio data, particularly when dealing with datasets without symmetric distribution.

11.4 The Mode

The mode is the value that appears most frequently in a dataset. Unlike the mean and median, the mode can be used with nominal data to identify the most common category or item. A dataset can have one mode (unimodal), two modes (bimodal), more than two modes (multimodal), or no mode if no value repeats.

The mode is useful for categorical data where you want to know which category occurs most frequently. It can also be used with ordinal, interval, and ratio data, particularly when necessary to identify the most common value in the dataset.

11.5 Choosing the Right Measure of Central Tendency

The choice of which measure of central tendency to use depends on the nature of your data. For symmetric distributions without outliers, the mean is typically the best measure of central tendency. The median is often more informative for skewed distributions or data with outliers. For categorical data, the mode is the most appropriate measure. In applied research, reporting the mean and median can often help us understand the data’s central tendency more comprehensively and provide a more complete picture of the dataset.

11.6 Central Tendency in Jamovi

Jamovi makes calculating the mean, median, and mode intuitive and straightforward. To generate these statistics, open your dataset in Jamovi, go to the Analyses Tab, and select Descriptive Statistics under the Exploration section. Choose the variable(s) you want to analyze, check the Mean, Median, and Mode boxes under the Statistics options, and click OK. Jamovi will display the calculated mean, median, and mode values in the Results Pane, giving you a comprehensive view of your data’s central tendency.

How To: Central Tendency

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Below is an example of the results generated when the steps are correctly followed.

IMAGE [INSERT NAME OF DATASET]

Interpretation

 

Chapter 11 Summary and Key Takeaways

In this chapter, we explored the three primary measures of central tendency: the mean, median, and mode. The mean is most commonly used, particularly when data is normally distributed, but outliers can affect it. The median provides a more robust measure of central tendency when the data is skewed or contains outliers, while the mode is useful for categorical data. The sum of the data points is integral to calculating the mean and is essential for understanding the average value of a dataset. Understanding which measure to use based on the nature of the data is crucial for accurate and meaningful analysis.

  • Mean: The arithmetic average, sensitive to outliers and skewness.
  • Median: The middle value, useful for skewed data and resistant to outliers.
  • Mode: The most frequent value, useful for categorical data.
  • Sum: The sum of data points is critical for calculating the mean.

 

License

Applied Statistics for Quantitative Research: A Practical Guide with Jamovi Copyright © by Christopher Benedetti. All Rights Reserved.